Charlie Lee: Shooping

Today, online shopping is gaining considerable popularity. Many people would rather shop on the internet than in store. Although there are some disadvantages of the internet shopping, I prefer in – store shopping. There are three advantages as follows.

I can compare goods or articles among different brands directly in stores. For instance, there are more than 10 popular laptop brands which have unique designs but different options and functions in same price; in addition, consumers have different flavors. Some consumer just considers design, but some considers operating programs. It isn’t enough to compare among 10 laptops on the websites, even though there are many explains about it, so in - store shopping is much more convenient for both information and comparison.

Second, I can see real goods. Pictures on the internet website are not the same as those displayed in stores; moreover, modern technologies make pictures look much better. However, multi-angle pictures can’t explain exactly how goods work, so buyers are not able to get real designs and features. In addition, the exaggeration dazzles buyers. As a result, consumers can get answers which customers consider most in stores, and reality makes right decision.

Last, both return and exchange is very easy in stores, even though the article is opened. Either whole sale or retail stores have customer centre, in which buyers can return or exchange in certain period without penalties. Moreover, the process is very simple. Return or exchange is very hard on the internet mall, and consumers have to spend more money for shipping, which takes longer time than stores. Internet shopping malls charges penalties for return or exchange sometimes. That is painful.

In modern Industrial society, many people want to shopping through internet, but shopping in store has more advantages and conveniences; as a result, I like in – store shopping rather than internet shopping, and in-store shopping gives us better services and feedbacks.