Larissa: Shopping

Nowadays, the world is rushing extremely in the true senses. Technical progress has resulted in deep flooding of market with a plenty of various goods. The meaning of “shopping” has penetrated into the bottom of human’s consciousness, making us plunge in a lot of unreasonable customs; moreover, shopping has become a social phenomenon, a certain core of wide investigations by psychologists and obviously producers. What is an impact pushing the crowd to buy, I would say, to clean out the stocks; in addition, which sort of shopping do persons prefer between common shopping as strolling along the infinitive shelves of the stores and online service inner the endless nets of the internet. The buys as online, as real shopping could be appraised both as measure of social adaptability and as particular personal attitude to common social activity.

Modern society made the humankind accept shopping as the mainstream, one of the most important sides of routine life due to the ubiquitous stereotypes exposed from the blue screens of TV-sets. Shopping has become a common way for self-affirmation of the persons with lack of self-confidence. In dependence on particular features of personality, such as temper, emotionality, sociability, shopping is obviously the way of spending leisure-time as well. Thus, at present, real cultural wealth has changed with aimless loitering among the endless shelves of the stores. However, it’s remarkable that a number of customers notice positive cheerful charge, walking together with the friends, having long sprightly conversations. Moreover, shopping is the most convenient action in cases concerning both visible quality of the goods, such as perception of texture, taste, size, color, scent, and opportunity to compare analogous goods of wide exposed brands with other items having similar characteristics and cheaper prices.

From the other side, there is an opposite method of buying, so-called “on-line” one. This method is favorable for timid and bashful people, who prefer to be in isolation and estrangement from the today’s society. These inadaptable people are apt to operate with flying life from their computers and have some specific features of their personality. On the other hand, the online buys are unique method without losing free time, that’s very important for people immersed in business, which are very determined and relevant to dump their vital space with the useless and needless belongings. Evidently, there are several disadvantages of this way, such as impossibility to estimate the real appearance, quality, technical characteristics of a preferable item.

As for myself, I prefer to estimate the features of items with my own perceptions, to feel a texture, smell a delicate scent, fit an appropriate size, and compare a saturation of color. After ordering on-line several items, I found out that buying the pig in a poke isn’t reasonable deed. However, the men seem to be willing to purchase everything on-line, without wasting time, in comparing with the women who prefer to walk, talk, accept new impressions and let their imagination carry them away from daily reality.